Communication and Information Sciences

Course

Digital Food Marketing (880099-M-6)

Year

1

Year created

2024-2025

Tags
  • BDM
  • University: Tilburg University
  • Language: English
  • Lecturers: dr. F. Folkvord
  • How many tries did it take you to pass the course?: One
  • General Information: You learn about how people are influenced into consuming fast/unhealthy food and why it is so hard to influence people to buy healthy food. Many theories are discussed that can also be applied to a much broader context. 
  • Study Load: Regarding the lectures and the exam, the study load is not high; however, the group project takes a lot of time. 
  • Positive Feedback: The lectures are engaging and very fun to listen to. The teacher does a great job and is very passionate about this course. The content is also very interesting.
  • Negative Feedback: The downside of this course is that you have to work together with 8 people for the group project, which is too much. It was a really hard time coordinating with everyone, and it took a lot of work. Also, the statistics part about this was quite hard since you had to discover it all by yourself in the first block (as you didn't have the chance to have a research skill).