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Not sure what you want to do in the field of communication after your studies? Or are you simply fascinated by the versatility of communication in the professional world? During the National Communication Day on May 15th, various speakers will share insights on the theme "Imaging: Influence, Identity & Impact." The speakers will dive into the many ways in which imaging affects marketing, healthcare, journalism, and even charity work.
Speaker 1: Lotte Besse, Online Brand Marketeer at vanHaren
How do you turn a brand into an online success story? Lotte Besse knows exactly how to do that. She will explain how a brand can connect with its online audience. As the Online Brand Marketer at vanHaren, Lotte is responsible for everything you see from the brand across its digital channels. From their own social media channels to collaborations with influencers, these forms of content are becoming increasingly important for vanHaren to inspire and surprise their audience. In her talk, Lotte will share what vanHaren has done in recent years to position itself as a modern and relevant brand, and how these developments fit into the overall strategy.
Speaker 2: Genaud Molin, Head of Online Editorial Team at De Limburger
What generates the most clicks in an online news article? Genaud Molin has a lot to say on that topic. As head of the online editorial team at De Limburger, Genaud works daily to optimize news for the digital age. Together with his team, he is part of one of the first editorial teams in the world experimenting with an advanced data system that precisely measures which photos and headlines resonate most with the audience.
In his talk, Genaud will show how De Limburger uses data to make decisions about images and language, and how these insights not only improve click-through rates but also contribute to journalistic relevance. Expect a behind-the-scenes look at an editorial team that continuously balances algorithms with journalistic content, and discover how data and creativity can complement each other.
Speaker 3: Dr. Mark Vitullo, Lecturer at Tilburg University
How is it that certain words can convey a story more effectively than others? Dr. Mark Vitullo knows all about this. As a lecturer in rhetoric, he teaches students how to use language to create impact. Whether it’s a sharp op-ed or an engaging interview, Dr. Vitullo demonstrates how words can persuade. During his talk, Dr. Vitullo will take you through the art of writing with impact. Using examples from journalistic practice, he will show how rhetoric is not just about beautiful sentences but, more importantly, about strategy, timing, and authenticity. In a time where everyone has a voice, it’s becoming increasingly important to be truly heard.
Speaker 4: Arvid Bruinier & Martijn Planken, Happy Drinks & IkPas
How do you convince people to go 30 days without alcohol? Arvid Bruinier from Happy Drinks and Martijn Planken from IkPas know exactly how to make such a change happen. During their lecture, they will explore the power of visuals and smart communication in health campaigns.
With more people becoming aware of their alcohol consumption, their campaign taps into a growing trend. Arvid and Martijn will share how they offer appealing alternatives and shift the narrative around alcohol-free living.
Speaker 5: Ilse Beckers, Director of CliniClowns
What does it take to run a charity, especially when you face challenges or even a scandal? And how can a visit from a CliniClown completely change a child’s experience in the hospital? Ilse Beckers knows all about this. As the director of CliniClowns, she leads an organization driven by emotion, trust, and impact. But behind those cheerful noses and colorful outfits lies a world of strategic decisions, communication, and imaging.
In her talk, Ilse will give a unique insight into what goes on behind the scenes at CliniClowns. She will explain how imaging plays a role in everything they do, from fundraising to crisis communication. An inspiring story about leadership, vulnerability, and the power of a well-told story.
Are you just as excited to attend the National Communication Day as we are after reading about the speakers? For just €5, you can join this exciting day! The event will kick off at 10:45 with a cup of coffee or tea and an introduction by our chairperson, Ella Malka. A lunch will be provided during the breaks between speakers, and we will wrap up the day at 17:00 with a networking drink, where you will have the opportunity to network with the speakers and ask additional questions. The National Communication Day will take place on the campus of Tilburg University, with the exact location to be announced at a later time.
