BEGIN:VCALENDAR PRODID:-//eluceo/ical//2.0/EN VERSION:2.0 CALSCALE:GREGORIAN BEGIN:VEVENT UID:event-107 DTSTAMP:20260408T170128Z SUMMARY:National Day of Communication DESCRIPTION:>\;>\; BUY YOUR TICKET HERE <\;<\; Not sure what you wa nt to do in the field of communication after your studies? Or are you simp ly fascinated by the versatility of communication in the professional worl d? During the National Communication Day on May 15th\, various speakers will share insights on the theme "Imaging: Influence\, Identity &\; Imp act." The speakers will dive into the many ways in which imaging affects  marketing\, healthcare\, journalism\, and even charity work. Speaker 1: Lotte Besse\, Online Brand Marketeer at vanHaren How do you turn a bra nd into an online success story? Lotte Besse knows exactly how to do that. She will explain how a brand can connect with its online audience. As the Online Brand Marketer at vanHaren\, Lotte is responsible for everything y ou see from the brand across its digital channels. From their own social m edia channels to collaborations with influencers\, these forms of content are becoming increasingly important for vanHaren to inspire and surprise t heir audience. In her talk\, Lotte will share what vanHaren has done in re cent years to position itself as a modern and relevant brand\, and how the se developments fit into the overall strategy. Speaker 2: Genaud Molin\, H ead of Online Editorial Team at De Limburger What generates the most click s in an online news article? Genaud Molin has a lot to say on that topic. As head of the online editorial team at De Limburger\, Genaud works daily to optimize news for the digital age. Together with his team\, he is part of one of the first editorial teams in the world experimenting with an adv anced data system that precisely measures which photos and headlines reson ate most with the audience.   In his talk\, Genaud will show how De Limbu rger uses data to make decisions about images and language\, and how these insights not only improve click-through rates but also contribute to jour nalistic relevance. Expect a behind-the-scenes look at an editorial team t hat continuously balances algorithms with journalistic content\, and disco ver how data and creativity can complement each other. Speaker 3: Dr. Mark Vitullo\, Lecturer at Tilburg University  How is it that certain words c an convey a story more effectively than others? Dr. Mark Vitullo knows all about this. As a lecturer in rhetoric\, he teaches students how to use la nguage to create impact. Whether it’s a sharp op-ed or an engaging inter view\, Dr. Vitullo demonstrates how words can persuade. During his talk\, Dr. Vitullo will take you through the art of writing with impact. Using ex amples from journalistic practice\, he will show how rhetoric is not just about beautiful sentences but\, more importantly\, about strategy\, timing \, and authenticity. In a time where everyone has a voice\, it’s becomin g increasingly important to be truly heard. Speaker 4: Arvid Bruinier & \; Martijn Planken\, Happy Drinks &\; IkPas How do you convince people to go 30 days without alcohol? Arvid Bruinier from Happy Drinks and Martij n Planken from IkPas know exactly how to make such a change happen. During their lecture\, they will explore the power of visuals and smart communic ation in health campaigns.   With more people becoming aware of their alc ohol consumption\, their campaign taps into a growing trend. Arvid and Mar tijn will share how they offer appealing alternatives and shift the narrat ive around alcohol-free living. Speaker 5: Ilse Beckers\, Director of Clin iClowns  What does it take to run a charity\, especially when you face ch allenges or even a scandal? And how can a visit from a CliniClown complete ly change a child’s experience in the hospital? Ilse Beckers knows all a bout this. As the director of CliniClowns\, she leads an organization driv en by emotion\, trust\, and impact. But behind those cheerful noses and co lorful outfits lies a world of strategic decisions\, communication\, and i maging.   In her talk\, Ilse will give a unique insight into what goes on behind the scenes at CliniClowns. She will explain how imaging plays a ro le in everything they do\, from fundraising to crisis communication. An in spiring story about leadership\, vulnerability\, and the power of a well-t old story. Are you just as excited to attend the National Communication Da y as we are after reading about the speakers? For just €5\, you can jo in this exciting day! The event will kick off at 10:45 with a cup of coffe e or tea and an introduction by our chairperson\, Ella Malka. A lunch wil l be provided during the breaks between speakers\, and we will wrap up th e day at 17:00 with a networking drink\, where you will have the opportuni ty to network with the speakers and ask additional questions. The National Communication Day will take place on the campus of Tilburg University\, w ith the exact location to be announced at a later time. DTSTART:20250515T083000Z DTEND:20250515T160000Z END:VEVENT BEGIN:VTIMEZONE TZID:UTC BEGIN:STANDARD DTSTART:20250515T083000 TZNAME:UTC TZOFFSETTO:+0000 TZOFFSETFROM:+0000 END:STANDARD END:VTIMEZONE END:VCALENDAR