CIS is the abbreviation of Communication and Information Sciences at Tilburg University. This study is part of the Tilburg School of Humanities (TSH). CIS is a broad study where students can specialize in a track they find most interesting. In the bachelor these tracks are Business Communication and Digital Media, Text and Communication and Human Aspects of Information Technology. These specializations all have their own master’s program and in the master students can also choose the tracks Data Journalism and Data Science.
From 2017-2018 onwards, some bachelor programs will change: HAIT will disappear and New Media Design (NMD) and Cognitive Science and Artificial Intelligence (CSAI) will be new tracks. In the master NMD and CSAI will be available as well from 2017-2018 onwards.
Although these tracks used to be very strict, now it is not compulsory to make a decision what track you study. Students get a note of a specialization on their degree when they attend four disciplinary and four voluntary courses of a track. The master tracks are elaborated below.
Business Communication and Digital Media
Business Communication and Digital Media is the biggest track in CIS. In this specialization the focus is on communication issues in the area of business communications. Students will learn every aspect of internal communication, external communication and digital media. Research on how people communicate with one another using a variety of means, and how they process information through language, pictures, sound and computers.
Text and Communication/Communication Design
In this track, the focus is on the different factors that influence the effectiveness of verbal and written texts as communication tools. These factors can be textual characteristics, such as style and structure, but also the conversation characteristics and influence of non-verbal communication are taken into consideration, as well as the purpose of the text and the context in which readers process the information.
Human Aspects of Information Technology
The track Human Aspects of Information Technology is about optimizing automated systems that provide access to enormous amounts of information, like search engines, websites and digital helpdesks. Students will learn how to organize information systems in such a way that they can communicate with the user in a natural way. By making use of the unique combination of information and language technology, students are actively contributing to the accessibility and the categorization of information.
Cognitive Science and Artificial Intelligence
Cognitive Science is the study of human reasoning, emotions, language, perception, attention and memory. Artificial Intelligence is the study and design of computers and software that are capable of intelligent behavior. This track (bachelor as well as master) is interdisciplinary and will provide you with a deep understanding of human cognition and communication, as well as the creative and technical skills to apply this knowledge in Artificial Intelligence solutions and applications.
New Media Design
Current trends in society and technology lead to increased individualization of media production and consumption in which individuals themselves determine the time, place, and content that they consume. Popular channels such as Netflix, TPO.nl, Blendle are just a few examples of that. Not only does content need to be tailored to the individual, but individuals themselves increasingly are designers and contributors of content using new channels. Within the New Media Design track you study the effects of this individualization of media consumption and production on individuals, organizations, and society at large. Moreover, the track strongly focuses on how content itself is effectively designed and evaluated in a new media environment.
Master Track: Data Journalism
In the Data Journalism track students will explore the opportunities of data journalism from four angles: data retrieval, data storytelling, data visualization and data publishing. It combines the scientific methods of data treatment with the core values of journalism: select, arrange, digest and reflect. This track puts a strong focus on online and social media based journalism.
Master Track: Data Science: Business and Governance
Today’s society operates on large amounts of data. Industry, governments and academia are asked to provide insight into these data. Tilburg University offers a wide range of complementary expertise, including techniques for data mining, pattern recognition, business analytics, visualization and process analytics; as well as knowledge on law, regulation, ethics and entrepreneurship. The master specialization consists of courses in methods of analysis, together with economic and management as well as legal, ethical and methodological perspectives on data, all of them taught by experts in these fields.